What results can I expect on AppLovin?
It depends on your product, margins and creative. Across our AppLovin clients we average a 1.86x ROAS, our lowest CPA is $10.33, and our fastest scale to $10k a day took 7 days. On your call we will tell you honestly what to expect for your brand.
How much budget do I need?
We recommend starting at $500 a day. That gives Axon enough purchase data to find your buyers and start scaling. AppLovin's own minimum is lower, but small tests rarely tell you much.
How long before it works?
Plan on three to four weeks for a fair test while Axon learns. Many of our brands have reached $4k to $20k a day within 30 days.
Is AppLovin a fit for my category?
It works well for DTC products that demo well on video: supplements, skincare, beauty devices, home, pets and apparel. Some categories, like telehealth, are restricted, and we have built lead generation funnels to work around that.
What creative do I need?
Vertical 9:16 videos, ideally 30 to 60 seconds, plus statics, and plenty of variations. We produce them in-house: statics at $30 and AI video ads at $75, with your first batch free.
What does it cost?
$750 a month per channel plus 2.5% of ad spend, with your invoice capped at $25,000 a month however far you scale. Month to month, no lock-in.
Are you an official AppLovin partner?
Yes. Apt Digital is an official AppLovin Partner Agency, managing $5M+ a month in AppLovin ad spend.